B2B SaaS for Service Ops
Banking, Insurance & more
Increasing brand awareness on LinkedIn, B2B lead gen through Google and LinkedIn ads and content creation
Increasing brand awareness on LinkedIn, B2B lead gen through Google and LinkedIn ads and content creation
Overview
Overview
This portfolio case study showcases the transformation of a B2B SaaS company specializing in employee operations and employee well-being intelligence. The project involved refining their brand identity and online platform, the company aimed to modernize its image, enhance market reach, and drive client acquisition. This case study highlights my strategic initiatives to revamp the digital footprint, establish industry-leadership and drive acquisition in operational excellence and employee intelligence in the B2B SaaS sector.
The Challenge
The Challenge
The company encountered certain challenges as it relied primarily on partners, referrals, and networking to expand its client base. There was no digital marketing strategy or lead generation strategy in place. There was a strong need to come with digital channels to start campaigns on, and strategies to generate leads, overall brand and web presence. This required a strategic shift towards digital campaigns aimed at making the products more compelling, discussed, and visible to potential clients primarily through LinkedIn and Google.
What I did
What I did
I started by developing a two-month organic social content plan, which later expanded into a full year-long content and advertising strategy. I handled the integration and tracking of paid ad channels, including LinkedIn and Google Ads, and led the development of an ebook aimed at generating demand and qualified leads. Alongside this, I launched and managed lead generation and brand awareness campaigns, overseeing a monthly advertising budget of $11,000.
