Ecommerce & Gaming
Subscription based digital products
Increasing Add to Cart rates and Purchases rates for gaming based subscriptions
Increasing Add to Cart rates and Purchases rates for gaming based subscriptions
Overview
Overview
A digital app based monthly subscription product was created for an app based subscription company. This product was a standalone product that users can make a purchase online via Stripe payments. There was a Shopify landing page created with a payment gateway. The goal was to increase add to cart, a 3-day free trial and increase purchases by reducing churn rate after the trial.
The Challenge
The Challenge
There was sufficient traffic coming from both organic and paid but the majority of traffic was bouncing off without completing the add to cart or purchase events. New trials were less than 100 and the churn rate was more than 24%. From paid traffic the conversions were incredibly low. They needed strategies and actions to increase purchases and trials and decrease churn rate to retain the purchasers. There was lack of attribution and it was not clear where the conversions were coming from.
What I did
What I did
I started with a full audit. That included assessing the UX/UI of the Shopify page and understanding gaps that were reducing purchases. Then there was a full audit of website conversion tracking, ad events tracking and check of attribution windows. Setup several A/B testing for the Shopify page. Then came advertising and creative strategy that included partnering with UGC content creators and content writers for brand mentions. I developed ad strategy on Meta and Google with different mixes of audience signal testing and creative testing.
