During my time at BitDegree, a leading B2C e-learning platform, I oversaw both B2B SaaS product development and various B2C projects. I managed effective email and paid campaigns, initiated Web3 initiatives, and forged partnerships with educators.
I strategically managed impactful email and paid campaigns aimed at both retaining existing customers and attracting new ones to multiple courses. I also delved into the emerging realm of Web3, pioneering play-to-earn and gamification initiatives in the learning space. This included developing a comprehensive Web3 marketing strategy encompassing NFT and play-to-earn approaches.A notable achievement during my tenure was leading a successful business strategy project for a play-to-earn Web3 endeavor, resulting in our team winning an award at a prestigious blockchain hackathon. This underscored our innovative approach and strategic acumen in the evolving Web3 landscape.
Additionally, I created social media copies and posts, driving organic traffic and conversions. My efforts boosted web traffic by 30% through strategic paid campaigns and increased conversions by 5% with tailored email newsletters. This experience highlights my ability to navigate product-marketing intersections, innovate, and deliver impactful results.
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