As a FinTech startup specializing in embedded finance, payment solutions, BNPL, and banking APIs, I was involved in the development and execution of digital marketing strategies to elevate brand awareness across various digital platforms. Leveraging LinkedIn and Google, I owned & launched targeted campaigns to increase brand visibility. Worked with the internal team crafting comprehensive content strategies for web and social media platforms. Curated engaging content aligned with target audience interests, employing an inbound methodology approach. This involved executing campaigns across different digital advertising channels and outreach initiatives. Launched strategic LinkedIn and Google campaigns to attract new traffic through targeted advertising efforts. Using tools like Google Analytics and Data Studio, we analyzed traffic patterns, identified lead generation opportunities, and optimized conversion strategies. The outcomes were substantial: a notable 20% increase in inbound B2B leads, along with a significant 72% rise in LinkedIn engagement. These achievements delivered measurable results and drove meaningful impact in the competitive FinTech landscape.

The Challenge

The brand. as a startup needed to construct a solid brand messaging and positioning along with brand templates for inbound content marketing plus paid advertising from traffic acquisition. There was a website and social media profiles but minimal engagement, interaction, and conversions. The brand needed traffic through campaigns and content marketing. There was a need for a long-term content strategy, building social media content templates, and a paid advertising strategy and expand into the FinTech market.

Implementations

A B2B content and advertising strategy was developed, working with the internal team and CMO. Started with optimizing social media profiles and websites with unified brand messaging and brand kit. The next stage was to create brand positioning, messaging, and ICP profiles that reflected on social media and overall web presence.

In his efforts to enhance user acquisition and engagement for  B2B fintech company through inbound social media content and paid advertising via LinkedIn Ads and Google Ads, Swarnadeep executed a series of practical actions. Firstly, he crafted compelling and relevant content that addressed the pain points and interests of our target audience, highlighting the unique value propositions of our fintech solutions. Leveraging LinkedIn’s precise targeting capabilities, Swarnadeep launched sponsored posts and targeted ads to reach decision-makers and influencers within specific industries. Simultaneously, he deployed Google Ads with carefully chosen keywords to capture potential leads actively seeking solutions. Through A/B testing of ad creatives and landing pages, Swarnadeep along with the team setup the messaging and optimized conversion rates. Additionally, we fostered engagement through thought leadership content, industry insights, and active interaction with our audience via comments and messages, cultivating trust and credibility. Our ongoing monitoring and analysis of metrics across platforms provided insights for fine-tuning strategies and maximizing ROI over time.