This portfolio case study showcases the transformation of a B2B SaaS company specializing in employee operations and well-being intelligence. Faced with an outdated web presence and a need for client expansion, the company undertook a rebranding and digital marketing overhaul. By refining its brand identity and online platform, the company aimed to modernize its image, enhance market reach, and drive client acquisition. The study highlights Swarnadeep’s strategic initiatives to revamp the digital footprint, establish leadership and drive acquisition in operational excellence and employee intelligence in the B2B SaaS sector.

The Challenge

The company encountered certain challenges as it relied primarily on partners, referrals, and networking to expand its client base. Despite its success in these areas, there was a pressing need to elevate its overall brand and web presence to ensure its products gained widespread recognition and exposure in new global markets. This required a strategic shift towards digital campaigns aimed at making the products more compelling, discussed, and visible to potential clients worldwide.

Implementations

In response to the challenges, Swarnadeep implemented a comprehensive solution driven by data-driven campaigns, working closely with the Marketing Director to ensure alignment with strategic goals. By overseeing key marketing systems and managing a monthly advertising budget ranging from 5,000 to 10,000 EUR, Swarnadeep executed targeted campaigns aimed at enhancing brand visibility and expanding market reach. He was aslo working with social creating branded organic content.

Notably, during one product marketing campaign, Swarnadeep achieved a significant milestone of 20k monthly traffic with an impressive 40% increase in engagement rate, resulting in 900+ ebook downloads. Additionally, he assumed ownership of critical marketing systems such as Google Analytics, enabling us to conduct in-depth data analysis and generate valuable customer journey reports and dashboards on HubSpot. Leveraging this data-driven approach, he developed and launched LinkedIn campaigns tailored to key prospect accounts, successfully generating leads, including from large corporates. Through continuous optimization of campaigns, he achieved higher click-through rates (CTR) and reduced ad spending, maximizing the efficiency and effectiveness of the digital marketing efforts.