Portfolio Case Study
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Creating Social Media Presence, Brand Messaging & Strategy for a SaaS Banking Platform
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A startup in the financial technology sector sought to modernize B2B banking experiences through a SaaS platform. While the product was well-defined, the absence of an online presence presented…
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Global Expansion & Brand Awareness: Rebranding & Lead Generation in B2B SaaS
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This portfolio case study showcases the transformation of a B2B SaaS company specializing in employee operations and well-being intelligence. Faced with an outdated web presence and a need for…
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Crafting & Executing Brand Awareness Strategies for FinTech Brand
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As a FinTech startup specializing in embedded finance, payment solutions, BNPL, and banking APIs, I was involved in the development and execution of digital marketing strategies to elevate brand…
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Driving Success in EdTech and Web3 at BitDegree
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During my time at BitDegree, a leading B2C e-learning platform, I oversaw both B2B SaaS product development and various B2C projects. I managed effective email and paid campaigns, initiated…